Tag Archives: engage

Purposes of a Graphic Record – Health Education North West (HENW) NHS

Graphic Recording (Visual Notes) are increasingly being used across different sectors and different organisations large and small. This in no accident. In an age of complexity of information, there has never been a greater need for ensuring strong and focused conversations. There are many needs for these conversations including; sharing information, developing innovation, building time to think, time to analyse solutions and much more. Graphic recording in a meeting or event has a number of purposes and roles in supporting these conversations and offer a range of benefits.

Health Ed North West for EVwebsite

150317 HENW Ed Transform.RoomView.SMALL JPEG

graphic facilitation. Graphic recording

Recently Health Education North West (HENW) brought together people involved in developing and training some core roles within the NHS workforce. HENW were keen to maximise the potential of the day and commissioned a live graphic record, the record below, it was created live during the event and follows the flow of the content and conversations of the day. This graphic record is a great example of some of the purposes and benefits they can add to meetings or events.The focus of the event was to look at how learning environments were needing to transform to reflect the real and changing world and how services and the networks of practitioners need to collaborate creatively to face these challenges and changes. The first intention or purpose for this graphic record was to bring the stream of conversations together from throughout the day to support people to literally see connections across the day; to help create a visual record and summary of the day that was visible to everyone.

Equally the graphic record acted to create a great focal point during the day where many conversations ensued in the breaks instigated when colleagues came together to browse the emerging record. When the event was over the graphic record was then available in a second life to remind people of what was covered and to keep the learning and conversations alive.

The reach of the graphic record was then extended to many people who weren’t at the event. The graphic record is a condensed and accessible way to communicate a synopsis of the day to those not there. In this way, the graphic record now acts as a conversation starter and encourages a wider inclusion of people to continue and enter the dialogues started at the event.

Whilst a graphic record is intended to be eye catching the absolute focus and intention is to create a visual record that can reach these purposes (and others). So eye catching yes, but always with this clarity of purposes; to convey and distil content, to enable sharing of the content and to encourage people to take the content and take it further… to the next conversations, the next events and maybe to the next graphic record.

Engaging visually really does make a difference.

Below is a link to a great article that is stimulating, engaging, informative and informed about why visual content is sweeping the modern world. It is a great piece about how the emerging wealth of methods are not purely here to be pretty/beautiful or trendy though some of them may be there too. This article provides evidence for how and why visual methods engage, how they help us to connect and make connections. By citing evidence to support the claims for the helpfulness of visual methods is refreshing. Thank you to NeoMam Studios for your work 🙂

http://neomam.com/interactive/13reasons/